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Publisher's Description:
24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter-- proved principles and practical schemes illustrated by extracts from 217 actual letters.
Business Correspondence teaches correct formats and practical approaches to basic office correspondence. The book is full of cases and comparison of various interpersonal styles, this book is an excellent practical resource for readers who need to master practical business writing and interpersonal skills.
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